9 Tips For Running a Profitable Car Repair Shop
They’re everywhere, and they all seem to be competing for the same customers. So how do you stand out? Well, if you follow these nine tips, it’ll become clear that your car repair shop is one of the best in town!
Giving potential customers an estimate before repairs are even done will show them just how much they can trust you not to overcharge them later on. And because so many other places charge upfront rather than estimating first, this could give your shop an edge over those who don’t know any better.
If people have bad credit or no credit at all, offer to finance their auto repairs instead of making them pay upfront. Having to come up with thousands of dollars to fix their car will put many people off, but if they can drive home and not have to worry about money for a few weeks while you work out the financing, they might choose your shop.
You never know when something might happen. Should a customer have an accident while driving, having all their insurance information on file can save you time and effort in filing claims?
It’s not uncommon for mechanics to charge more than the estimate initially stated regarding labor fees. While most car repair shops do this, you can earn a lot of loyal customers by being completely open and honest about the costs.
Local shops often have better prices than those located further away, so try to find one that’s as close as possible. By offering their services to your customers at below retail prices, you’re essentially giving them a discount, which will lead to more referrals.
There’s no denying that the majority of car owners these days drive foreign cars. Just about everyone knows how difficult it can be for mechanics to work with foreign cars, so by specializing in only those makes, and you’ll attract all the customers who appreciate an expert.
If you want to make your car repair shop stand out from the crowd, try something that most other shops don’t. Consider adding a ping pong table to entertain customers while you get their car ready. A ping pong table is a great investment for recreational use and is a gesture that will be well-appreciated by your clients seeing as they’ll get to unwind while waiting for their service. They’re happy, you’re happy. It’s a win-win situation. Besides table tennis, you can add an air hockey table, an excellent choice for indoor entertainment during the colder months. If you want to go all out, consider a pool table or even a dartboard.
Whenever the local dry cleaners run a promotion, offer customers who stop by invitation to use your car wash for free. When they accept the invitation and bring their car into your garage for maintenance, they may even tip you. You can do the same by inviting your dentist or accountant to set up their business cards in your shop, which will attract new customers that want to save some money on their next visit.
If there are any car shows taking place shortly, offer to register them for free in exchange for a discount on their repairs. Doing this will grant you exposure to thousands of people at once, which you need if you want your shop to be successful.
Following these nine tips won’t take long before your car repair shop becomes the place everyone goes to when they need help with their vehicle.